Introduction
Telemarketing is the behavior of
marketing goods and services towards the customers through the telephone.
Telemarketing may implement by the telemarketer, auto mobile, or others devices
that can connect through to link with your customers. Mobile phone plays a very
important role in business and marketing, as it helping a company to promoting
and discussing the business with customers through the device. As the mobile
phone had brought a new revolution of its kind of field in the communication,
it had occupy a spaces in communication technology. Telemarketing has generate
as a powerful tool of direct marketing due to rapid growth of mobile telephone.
It carries out all the advantages of direct marketing but at a quite lower
cost. Telemarketing is a very general style of marketing companies use to link
with other potential customers of their products or services. Besides that,
telemarketing is made up of companies making telephone calls to existing customers.
With the new technology, telemarketing has enlarged to include video, meeting
calls as well, although those are typically executed with current customers.
The purpose of the telemarketing is to let customers understand clearly about
the product first so they can easy access to the supplier and consume it. Not
only that, the expression telemarketing is a telephone arrangement for ordering
of products and services by communication with in business hours (Agarwal, R.,
& Mehrotra, A. (2009).
Categories
in telemarketing
Telemarketing is a very common way
for marketers to use to produce the opportunity to take an action before others
do which will become a sample for people to follow the action. One of the
flexible ways to gain new customers is through lead generation telemarketing.
Sometimes, people might ignore those advertisements purposely or accidentally.
However, the probability of people to miss a call will be lesser compare to
miss the advertisements because people will call back or text back the number
that they received call or text to know who is the one who going to find them
for what purpose. Good communication skill is important for the key to a good
telemarketing and telesales staff to increase the business of a company.
Telemarketers will make a list of potential customers which are most likely and
having interest to buy and use the company’s product or service.
There are two major categories in
telemarketing, which is business-to-business (B2B) and business-to-consumer
(B2C). Business-to-business telemarketing is transactions between businesses
which mean the business deal between two different companies through
telecommunication. Next, it is totally different and opposite to those between
businesses and other groups, such as business and government (B2G) and business
and individual consumers (B2C). It is just focus on the relationship between
business and business but not with any other parties such like consumers or
government. To gain benefits, all the companies must get involved in
business-to-business because it is a tool to earn profit for a company in a
business. Besides that, a company’s reputation in market is important because
it may affect the sales and how much confidence from customers towards a
product.
Next, another category in
telemarketing is business-to-consumer (B2C). Business-to-consumer (B2C) is a
method use to contact with the clients through using a customer service
representative by making outbound calls. The purpose of business-to-consumers
telemarketing is to share and give information about a product which has
quality by using telephone. It has provides in-house maintenance software
networks for other company and firms to increase the sales and profits
efficiently. It is also a way use to improve and maintain the relationship
between consumers and company. Interaction between the marketers and consumers
by sharing information about a product or service through telemarketing is
important to help to increase sales of a product or service.
Business-to-consumer marketing is widely used and the most cost-effective
strategy to be use to expand the market.
Lastly, both business-to-business and
business-to-consumer are useful in order to increase reputation of a company’s
products or services and it can helps to bring profit to a company. (Categories
of Telemarketing, (n.d.))
Advantages
of Telemarketing
While telemarketing want to be most
strongly related with thick skin individuals forging their way through a list
in search of sales leads, it is actually a very wide term that use to a large
amount of both inbound and outbound of the telephone marketing. This work consist
of few instances, replying responses towards the advertising campaign, or
calling existing, current customers to offer additional services. For instance,
customers may not satisfied to the things that we provide, they may have more
requirement, so we could offer them a suitable services to fulfill their needs.
Hence, it can increase the reputation of our companies. Furthermore, in
ordinary a different set of skills are quite concerned for inbound and outbound
telemarketing, which plans to have a wider range of selling skills (Business
Advantage, N.D).
Besides that, telemarketing is creating
a low cost production solution to direct marketing to the customer and it may
come out with different feedback. Some of the consumers may feeling happy to
receive telemarketing calls. However, marketers are also should not be too over
to cause the opposite effect, for example make them feel annoying, inconvenienced,
or even psychologically or mentally because they have been harmed by numerous
hang-up calls during the day. We should do everything in the suitable way.
Telemarketing can becomes interested to seek out that which of the goods and
services that are often marketed and which goods and services have been ready
yet to accept by customers through this medium. It is very important to
understand the perception and attitude of the customers toward telemarketing
for its success. There are many industries that relying on telemarketing. For
instance, cable and internet services, home security systems, financial
services, vacation and timeshare, charitable organizations (Geetika, Tiwari.D
& Gupta.P (2012).
Furthermore, telemarketing also
useful in improving marketing data. In telemarketing, the basic level will include
some gathering in the contact information of the decision makers and their
application of the goods and services that related to your market, but in
further survey can deliver more in-depth information such as the relationship
between the customers, experiences, more to the long term business and others.
We also need to make sure that the business discuss is clear and accurate. So
they can believe in telemarketing and increase your business in the companies
(Business Advantage, N.D). Through the telemarketing, we can understand many
such as while the process of obtaining new customers, information broadcasted,
customers feedback, impact of the telemarketing towards different perspectives,
and future prospects of telemarketing. Besides that, you can also choose to
keep contact and maintain the relationship with the customers because they may
help you a lot in your business way. You can choose to set up a new website,
and you can introduce the website to your existing customers and inform them
this is one of the business you are doing with them instead of telemarketing.
So you would have the opportunity to pass on new product information and
special offer.
Conclusion
In
conclusion, telemarketing can increase the growth in business through the lead
generation, appointment settings, do well in your planning and arrangement so that
it would be more efficient towards a company with the customers. Market
research also help a lot and provide more information in the work. Lastly,
telemarketing also help a lot in multinational company, so that they can gain a
lot of extra benefits through telemarketing. A company’s performance will have
a huge improvement as long as the reliability and trustworthy among two company
as a strong bond between them.
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