Cause
of using social media in business
Social media is a form of electronic communication through which users create online communities to share information, ideas,
personal messages, and other content (Webster.M, 2004). When
talk about social media, teenagers and adult will think of the benefits and
advantages while the older will only think of the disadvantages. Nowadays, we
should know that social media not only benefit to our daily and social life,
but it is important in our business and work life too.
One of the cause of
people like to use social media to do business is because help to gain
population and reputation of a company. “The
exponential growth of social media, from blogs, Facebook and Twitter to
LinkedIn and YouTube, offers organizations the chance to join a conversation
with millions of customers around the globe every day.” (Merril, T., Latham,
K., Santalesa, R., & Navetta, D. (2011)). Social media can change their
ways of organizing the business, so that they may think of to quit from the
traditional way because by using social media, it will be more modern, easy and
benefit.
For instance, company can
discuss their task through social media to the other company. Whatever they
want to share such as model, chart, flow, diagram, pictures and others that
could be seen on the social media, and it can set as private or public too.
These are convenience for those workers which are not always free to come for
meeting or other reasons. In addition, “It
is well-established that people feel more connected with a company when they
have direct communication on an ongoing basis and opportunities to express
their opinions,” (Merril,
T., Latham, K., Santalesa, R., & Navetta, D. (2011)). They will feel that
they are being trusted between other company, so that could maintain and
increase the relationship between the companies, because online interaction may
grow loyalty. The company may have the ability to do well in the business. For
example, they are able to perform well and monitor the products and services
clearly through the social media, they must provide the response immediately
while others are commenting. Facebook is consider a huge social media in the
world, for the view of followers, it has to depend on population of your
account, if your account consist of many followers, then it is suitable to use
that to do business. We should take the chance to sell what we tend to sell. We
also can help the company to promote the products and services through Facebook
so that customers are well known about the products and services. In order to
maintain the reputation, we must do our best and take care of whatever things
that may happen in our business through the social media. Everything must be settle
in gentle way as the power of social media is not as easy as our think. Once we
did wrongly or make any mistake, it could damage the reputation of a company.
In addition, people can
shopping without need to going out from home. It is because they can buy what
they want through social media as nowadays many people are selling things in
social media such as Facebook, Wechat, Instagram and etc. They may spend their
time in other works because they save their time from online shopping. It will
make people feel more convenience compare to go out home by their own transport
or public transport and it can help them to save their money.
Not only that, by using
social media in business, it is a great way to make a company looks more friendly
and it can help to form a closer relationships with customers. A company can
interact directly with customers and create interesting and useful content that
will make a company seems like an expert in the field.(How can social media
impact my business,n.d.)
Effects
of using social media in business
However,
there must be some effects and disadvantages of using social media in business.
One of the effect is it may destroy a company reputation. As people know that,
nowadays most of the people are think that they have the right and freedom to
speak. When they are using a company product, and they found that the product
is not suitable for their own skin, hair, and so on, they will write those bad
comments on social media. This can affect a company reputation when people are
believe that what they try to say and tell public. When many people are also
complaint about a same company on social media, people will start to focus the
case and it may affect the sales and reputation of a company. We cannot look
down on the power of word-of-mouth of people. The bad comments about a company
can be spread so fast until you cannot control it. So, it will cause the
reputation of a company being destroyed in just one day or even one minute.
Besides
that, the close relationship between people with their friends and family may
fade away. This is because people are too busy on online shopping and they are
just keep ignore the people beside them in house. People get so preoccupied
with keep connect and communicate with people after they go back home and they
are not fully live in the moment with their family and friends. Sometimes
people will choose to online shopping instead of hang out with their friends
because of they are just too lazy. For those people who use social media to do
their business and work, they will keep in touch with those technology instead
of with their family members. So, the distance created through is keep on
increase among them. It will hinder people ability to further immerse
themselves with their surroundings. (Woolley.S, 2013)
In
addition, spending too much time on social media also may affect the academic
performance of students. Technology is a tools for make people’s life more
easier to contact with each other. However, when people are use it in improper
ways, it will cause the negative effect. Nowadays, most of the students from
secondary school know to sell and buy things from online applications and
social media. When they are too focusing on buy and sell things through online
media, they will not have time to spend in their current studies. So, the
academic performance on student is seen to deteriorate day by day. The findings
presented in Kirschner and Kaarpinski(2010) reveal that over-involvement with
social media by students can affect academic performance. (Kirschner and
Kaarpinski,2010)
Ways
to prevent from effects of using social media
There
a few ways to prevent from effects of using social media. To enhance
relationship between employees and boss, the upper management should organize a
trip with workers and boss. In the trip, all people are not allowed to use
technology item such as Ipad, handphone and etc. Besides that, upper management
may also open a chat room for all employees and boss. Through chatting in the
chat room when they are free, it may enhance relationship between all people.
By having extra connection outside of work through social media, it will enable
people to establish good rapport with employees or co-workers.(Langer.E, 2014)
Not
only that, parents also should be responsible in control their children usage
on social media. For example, parents should limit the time spend by their
children on social media each day.This is to reduce the chance of affect academic
performance and also affect the health of their family members. If a person is
spending too much of time on social media, it will affect their eyes because
the brightness on computer and mobile phone may have the radiation that may
cause a person get short sight or if more serious, it may cause blind.
In
conclusion, there are a lot of causes why people are using social media in
business. Besides that, there are a lot of effects that may cause if people are
always using social media. However, there will be ways to cope with the
problems and effects if we can use social media to do business wisely.
Bibliography
Bibliography
Webster.M, 2004. Social Media. Retrieved from
Merril, T., Latham, K., Santalesa, R.,
& Navetta, D. (2011). Social Media:
The Business Benefits May Be Enormous, But Can the Risks -- Reputational,
Legal, Operational -- Be Mitigated? Retrieved from http://www.acegroup.com/us-en/assets/ace-progress-report-social-media.pdf
How can social media impact my
business,n.d. Make your marketing personal Retrieved from https://www.paypalobjects.com/webstatic/mktg/Latam/08_howcansocialmediaimpactmybusiness.pdf
Woolley.S, 2013. Constanly Connected : The impact of social media and the advancement in
technology on the study abroad experience Retrieved from
Kirschner, P., & Karpinski, A.
(2010). Facebook and academic performance. Computers In Human Behavior, 26, 1237–1245.
Retrieved from
Langer.E, 2014. What’s
Trending? Social Media and its Effects on Organizational
Communication. Retrieved from
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